Brands That Build Business

Building brands

Branding is a widely used but largely misunderstood term in the advertising world. Some seem to think that branding is simply “getting your name out there” or “putting your logo on it.” They believe that getting the business and closing the deal should be left up to the sales team. So, why do we see so much money, time, and … Read More

The Process of Creativity

Ideas to money

Every business needs creativity. Whether you’re an advertising agency like mine, a CPA firm, or a surgeon—you need to be creative to run a business. Of course, that creativity may be applied differently depending upon the need and nature of your business. New ideas, processes, and solutions all begin with creativity. When we ask “What if…,” we have begun the … Read More

The Marketing Mindset

Media brain

There was a time when a business leader or entrepreneur could have his weekly or even monthly marketing meeting, make good decisions about advertising, and then turn his attention to something else until the next month’s meeting. Those were the “olden days.” Marketing today is a daily venture. It’s more of a mindset than a task. You can’t just pop … Read More

Marketing Strategy- Real or Counterfeit?

Marketing strategy

I’ve heard that years ago the Department of the Treasury’s Secret Service did not teach their agents (the famed “G-men”) how to identify counterfeit bills—at least not at first. Instead, they would teach them how to identify the real thing. Agents would study the real designs, paper, and ink with painstaking detail so that the tiny nuances that make the … Read More

Do I need a new logo?

New logo

You’ve spent thousands of dollars on your branding. Logos, business cards, and letterheads all cost money and have been used in permanent places like shirts, mugs and signs. If you rebrand now, won’t that go to waste? On the other hand, you know your brand image needs a shot in the arm. It’s a little dated, and it was always … Read More

Whatever Happened to Customer Service?

Customer Service

Standing in line at the checkout. Three cashier lines open, ten people deep in each, and employees walking around like it’s a lazy Sunday afternoon. You ask for half-sweet iced tea. Not sweet, not unsweet, but half sweet. The waitperson rolls her eyes and makes a note in between the click and pop sound of her chewing gum. The real estate closing … Read More

Company Culture: The Key to Great Advertising

Great advertising

Great advertising can be easy. Believe it or not, there are companies that advertise and spend lots of money doing it, and they are perfectly happy with the results. It doesn’t seem hard for them. But for others it seems so difficult to create an advertising campaign that meets their hopes and expectations. When I see advertising that seems to shift around a … Read More

Digital Media Made Simple (kinda) Part 2

How Digital Media Works

Last week we introduced the basics of digital media advertising for companies that want to limit expense and waste and reach their best customers effectively. (See “Digital Media Made Simple Part 1”) Now that you’ve had a minute to digest that, let’s keep going. Fear not- you need not fully understand this stuff to get plenty of benefit from it, … Read More

Digital Media Made Simple (kinda)

Digital Media

Nope. I’m not gonna bore you with talk about algorithms and how few microseconds it takes to deliver online advertising. I’m not even going to try to explain, even if I could, how the digital marketing world works in general. What I will do though is share with you a bit of what I have learned about digital media because … Read More

Fast Food Lessons

Fast Food Lessons

I remember years ago sitting in a closed meeting at the corporate HQ of a major fast food company. The discussion among the leadership centered on advertising. At the time, few spent more money on advertising than this burger giant. A comment made by the company VP of Marketing astounded me. It was one of those quotes that not only … Read More