Five Company Killers You Never Saw Coming

5 company killers

“As a business owner, entrepreneur, or company leader, I have my proverbial thumb on the pulse of my company. I know when it’s doing well and when it’s not.” I remember when I used to think like that. Then there was the company that was rocking along making good money, with happy employees and a great list of clients that … Read More

Did You Waste Your Money?

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You were all-in with that sponsorship. They splashed your company brand all over the cover, put your banners on display, and gave you credit on the radio and online. You even got to address the audience at the podium, and you had a table front-and-center for you and your guests. You were going to be a household name to your … Read More

Marketing Trends for 2016

Marketing Trends 2016

Yea, believe it or not 2016 is here, and the reality is that many of us have only just begun to plan our marketing and advertising for this year. No matter how hard we tried, we just couldn’t seem to make those decisions in October! Have no fear. While some opportunities have ended, others are still available to us. For … Read More

Fast Food Lessons

Fast Food Lessons

I remember years ago sitting in a closed meeting at the corporate HQ of a major fast food company. The discussion among the leadership centered on advertising. At the time, few spent more money on advertising than this burger giant. A comment made by the company VP of Marketing astounded me. It was one of those quotes that not only … Read More

Billboards: The Large Medium

Billboards: The Large Medium

Love them or hate them, those giant advertising signs along the roadway are a powerful presence. But billboards, part of what we in the ad biz refer to as “out of home,” or “OOH” advertising, are some of the most misunderstood but effective of all advertising options. Most advertisers have at least considered billboard advertising, but unless you know a … Read More

Are You Ready for Autumn?

Are you ready for autumn

I know, it feels like summer just started, and it did officially. But in the advertising world, you need to stay at least 90 days ahead of the game. That pretty much puts you in the middle of autumn. I like to stay a year ahead if possible, but at the very least, we should be thinking right now about … Read More

Why Your Advertising Isn’t Working

Why your advertising doesn't work

“The sales rep said this was the right schedule. “ “This worked the last time we did it.” “I’m probably not spending enough money.” “I’m probably using the wrong media.” We’ve all been caught at the end of an anemic ad campaign wondering what happened, thinking the best we can hope for is to have learned one more thing not … Read More

Small Business, Big Marketing

You don’t have to be a multi-billion dollar brand to act like one. There are lots of things you can do that the big brands do –but without the huge marketing budget. Here’s what the big brands do, and you should too. 1. Focus on quality. Every successful brand has quality standards for their product, service, or both. Do you … Read More

Why Advertising Doesn’t Work

I’ve worked in the advertising business for over 30 years. I’ve worked with clients and prospects in just about every category of business there is. During my tenure I’ve heard prospects say “advertising doesn’t work” more often than you might think, and it used to really bother me. Not anymore. Now it’s music to my ears. Here’s why: After trying lots … Read More