The Magic of the Buc-ee’s Brand

The Magic of Buc-ees

I really don’t care much for Halloween. Ghosts and goblins and magic spells just aren’t my scene. October is my birth month, and here in South Louisiana the weather begins to cool down a bit, so I do love this time of year with football, the World Series, satsumas, and boiled peanuts. But you can have the hocus pocus. I … Read More

Brand Strength

Brand Strength

A strong brand is worth a ton. It can generate sales, increase profit margins, attract the best talent, and make a difference in the world. Strong brands are resume builders, money-makers, and culture influencers. They can outlast negative press, build trust in consumers, and create barriers to entry for competitors. Conversely, weak brands can’t. A brand is everything your audience … Read More

Brands That Build Business

Building brands

Branding is a widely used but largely misunderstood term in the advertising world. Some seem to think that branding is simply “getting your name out there” or “putting your logo on it.” They believe that getting the business and closing the deal should be left up to the sales team. So, why do we see so much money, time, and … Read More

The Marketing Mindset

Media brain

There was a time when a business leader or entrepreneur could have his weekly or even monthly marketing meeting, make good decisions about advertising, and then turn his attention to something else until the next month’s meeting. Those were the “olden days.” Marketing today is a daily venture. It’s more of a mindset than a task. You can’t just pop … Read More

Marketing Strategy- Real or Counterfeit?

Marketing strategy

I’ve heard that years ago the Department of the Treasury’s Secret Service did not teach their agents (the famed “G-men”) how to identify counterfeit bills—at least not at first. Instead, they would teach them how to identify the real thing. Agents would study the real designs, paper, and ink with painstaking detail so that the tiny nuances that make the … Read More

Do I need a new logo?

New logo

You’ve spent thousands of dollars on your branding. Logos, business cards, and letterheads all cost money and have been used in permanent places like shirts, mugs and signs. If you rebrand now, won’t that go to waste? On the other hand, you know your brand image needs a shot in the arm. It’s a little dated, and it was always … Read More

Fast Food Lessons

Fast Food Lessons

I remember years ago sitting in a closed meeting at the corporate HQ of a major fast food company. The discussion among the leadership centered on advertising. At the time, few spent more money on advertising than this burger giant. A comment made by the company VP of Marketing astounded me. It was one of those quotes that not only … Read More

Are You Ready for Autumn?

Are you ready for autumn

I know, it feels like summer just started, and it did officially. But in the advertising world, you need to stay at least 90 days ahead of the game. That pretty much puts you in the middle of autumn. I like to stay a year ahead if possible, but at the very least, we should be thinking right now about … Read More

Its Not About You

It's not about you

It’s Not About You Have you ever run into an acquaintance with whom you haven’t spoken in years? At first you were pleasantly surprised and happy to see them, but as your old friend continued to talk about himself constantly, sharing details that were relevant to no one but himself and boring you with self-aggrandizing stories- you began to regret … Read More

Small Business, Big Marketing

You don’t have to be a multi-billion dollar brand to act like one. There are lots of things you can do that the big brands do –but without the huge marketing budget. Here’s what the big brands do, and you should too. 1. Focus on quality. Every successful brand has quality standards for their product, service, or both. Do you … Read More