Marketing Trends for 2016

Marketing Trends 2016

Yea, believe it or not 2016 is here, and the reality is that many of us have only just begun to plan our marketing and advertising for this year. No matter how hard we tried, we just couldn’t seem to make those decisions in October! Have no fear. While some opportunities have ended, others are still available to us. For … Read More

Digital Media Made Simple (kinda) Part 2

How Digital Media Works

Last week we introduced the basics of digital media advertising for companies that want to limit expense and waste and reach their best customers effectively. (See “Digital Media Made Simple Part 1”) Now that you’ve had a minute to digest that, let’s keep going. Fear not- you need not fully understand this stuff to get plenty of benefit from it, … Read More

Digital Media Made Simple (kinda)

Digital Media

Nope. I’m not gonna bore you with talk about algorithms and how few microseconds it takes to deliver online advertising. I’m not even going to try to explain, even if I could, how the digital marketing world works in general. What I will do though is share with you a bit of what I have learned about digital media because … Read More

Billboards: The Large Medium

Billboards: The Large Medium

Love them or hate them, those giant advertising signs along the roadway are a powerful presence. But billboards, part of what we in the ad biz refer to as “out of home,” or “OOH” advertising, are some of the most misunderstood but effective of all advertising options. Most advertisers have at least considered billboard advertising, but unless you know a … Read More