The Magic of the Buc-ee’s Brand

The Magic of Buc-ees

I really don’t care much for Halloween. Ghosts and goblins and magic spells just aren’t my scene. October is my birth month, and here in South Louisiana the weather begins to cool down a bit, so I do love this time of year with football, the World Series, satsumas, and boiled peanuts. But you can have the hocus pocus. I … Read More

5 Things Marketers Should NOT Do

5 Things Marketers Should Not Do

For more than 25 years now, I’ve seen marketers come and go. Some are professionally trained and experienced. Some are not. Many are business owners or practitioners who handle their own marketing and advertising for their company. Still others are placed into the role because there’s nobody else to do it. There’s no law or regulation that says you can … Read More

Brand Strength

Brand Strength

A strong brand is worth a ton. It can generate sales, increase profit margins, attract the best talent, and make a difference in the world. Strong brands are resume builders, money-makers, and culture influencers. They can outlast negative press, build trust in consumers, and create barriers to entry for competitors. Conversely, weak brands can’t. A brand is everything your audience … Read More

Five Company Killers You Never Saw Coming

5 company killers

“As a business owner, entrepreneur, or company leader, I have my proverbial thumb on the pulse of my company. I know when it’s doing well and when it’s not.” I remember when I used to think like that. Then there was the company that was rocking along making good money, with happy employees and a great list of clients that … Read More

2500 Swings

Batter swing

I love baseball season. If you’re like me, you tend to name the seasons by the sports they bring—Fall is Football, Winter is Basketball—and Spring is Baseball. (and Summer is for offseason workouts!) As a baseball guy, I have the pleasure of knowing the great Will Clark, Major League Baseball first baseman and slugger for the Giants, Rangers, Cardinals, and … Read More

Did You Waste Your Money?

Blog pic

You were all-in with that sponsorship. They splashed your company brand all over the cover, put your banners on display, and gave you credit on the radio and online. You even got to address the audience at the podium, and you had a table front-and-center for you and your guests. You were going to be a household name to your … Read More

A BRAND new look

DG_RGB_FUL

For my twin daughters’ birthday, Sue and I promised we would redecorate each of the girls’ rooms. They were turning 16, and although their rooms were both quite cute and fairly well done, it was time for an update. “My room just doesn’t represent who I am. It’s un-inspiring,” they would say. And so, a few trips to the paint … Read More

Marketing Trends for 2016

Marketing Trends 2016

Yea, believe it or not 2016 is here, and the reality is that many of us have only just begun to plan our marketing and advertising for this year. No matter how hard we tried, we just couldn’t seem to make those decisions in October! Have no fear. While some opportunities have ended, others are still available to us. For … Read More

The Marketing Mindset

Media brain

There was a time when a business leader or entrepreneur could have his weekly or even monthly marketing meeting, make good decisions about advertising, and then turn his attention to something else until the next month’s meeting. Those were the “olden days.” Marketing today is a daily venture. It’s more of a mindset than a task. You can’t just pop … Read More

Marketing Strategy- Real or Counterfeit?

Marketing strategy

I’ve heard that years ago the Department of the Treasury’s Secret Service did not teach their agents (the famed “G-men”) how to identify counterfeit bills—at least not at first. Instead, they would teach them how to identify the real thing. Agents would study the real designs, paper, and ink with painstaking detail so that the tiny nuances that make the … Read More