Leaders need to better understand the team members they’ve hired. Team members need to better understand what the boss is thinking.
Talented young marketing team members do the best they can to satisfy the demands of high-velocity marketing in a rapidly changing environment, but ROI is hard to achieve when they don’t know what it looks like. When marketers are green and company leaders are unable to connect with them on an active, purposeful, and knowledgeable level, the result can be frustrating on both ends of the gap. The Marketing Gap works the problem from both sides inward; from a company leadership viewpoint and from the seat of the marketing team member. It helps execs understand how to lead the next generation of marketers and shows marketers how to learn and adapt in the brave new world of business.
Kelsey Bath
Marketing Director, AIMCO Construction
“The Marketing Gap should be a part of every Mass Comm curriculum, read by every new marketer, and carried in every business leader’s briefcase.”
Julio Melara
CEO, Melara Enterprises
“For young marketers, David’s advice in The Marketing Gap is empowering. He provides practical strategies that can help bridge the gap between generations. It’s a call to build relationships based on trust and shared goals.”
