Invest more and borrow to grow?
Cutbacks and layoffs?
Is now a good time for advertising?
Do I invest in digital or traditional marketing?
Do I need an agency?
How much should I pay for that?
Building your brand isn’t easy, but the results can be astounding. Just think of the brands you know and the products you use. Somehow they made their way into your world— and your pocket.
How did they get there?